_Jordan Lee, 23-year real estate veteran | Raleigh-Chapel Hill, NC_

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## The Problem

If you've ever had to price a property that doesn't fit neatly into a box, you know how time-consuming it gets. No recent sales next door. No obvious comparables in the neighborhood. Just you and the MLS, trying to find properties that actually make sense to compare.

Jordan Lee has been selling real estate in the Raleigh-Chapel Hill market for 23 years. His market has a lot of historic properties downtown where every house is different. Custom features, 50-year age gaps between homes, unique architectural details. Finding good comps for these listings meant hours of manual searching.

"If I'm selling a historic house downtown Raleigh or Chapel Hill, that's really hard. It's a really strenuous, detailed process to try to find comps," Jordan says.

The time adds up. And there's always that nagging question: did I miss a better comp? Am I pricing this right?

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## What Changed

Jordan found Sidekick at a local MLS PropTech event and started using it for the properties that were eating up his time.

Now instead of scrolling through pages of listings, he gives Sidekick his property details and the parameters he's looking for. Sidekick pulls from the MLS and filters everything based on square footage, age, condition, architectural style, lot characteristics, and timeframe. It excludes outliers automatically and ranks the best matches.

Basically, it does what he used to do manually, but in a fraction of the time.

"It saves me a ton of time of having to sit there and doomscroll through our MLS, reading listing after listing after listing, just to try to make sure the comps that I'm pulling are apples-to-apples comparison."

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## The Results

**45 minutes saved per complex property**

Jordan estimates Sidekick saves him about 45 minutes _each time_ on properties that need careful comp analysis. "And not just time typing, but actual thinking time. That's meaningful."

If you're doing multiple deals like this per month, that adds up to hours back in your week.

**Shows up as the expert**

Having solid, defensible comps ready to go means Jordan walks into listing presentations positioned as the agent who's done the homework. He's got the data to back up his pricing recommendations, which builds trust with clients.

"What impressed me was how well Sidekick executed when it was given structure. It didn't just grab close homes. It filtered based on all the right criteria and gave me exactly what I needed for a defensible valuation."

**Replaces manual CMA work**

Sidekick gives Jordan the same (or better) market intelligence he'd get from traditional CMA tools, without all the manual filtering and clicking. The comps are accurate enough to stand up to lender scrutiny, which reduces his mispricing risk.

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## The Bigger Picture

Whether you're an individual agent trying to stay competitive or a brokerage looking to give your team an edge, the challenge is the same: how do you deliver better service without adding hours to your day?

Sidekick gives agents the market intelligence they need to show up as the expert, without the manual work that traditional CMA tools require. It's faster, more accurate, and produces valuations that hold up under scrutiny. For brokerages, that means your agents can compete with tech-forward competitors while reducing mispricing risk.

Jordan sums it up best: "Sidekick doesn't replace agents. It makes good agents better and great agents sharper."

## Try Sidekick Today